高乐伯Ｖ.Ｓ大宝漆
Co-Creating the Blueprint for
International Cooperation 2025
GLOBAL PAINT×TAIHO PAINT
2025 /荷中联袂
为进一步深化与荷兰高乐伯Global Paint长年合作伙伴的策略联盟，大宝团队于5月17日至21日展开为期五日的商务行程，双方于会议期间正式签署2025-2026品牌授权合作计划，并举办隆重的签约与剪彩仪式，为未来的布局揭开新篇章。
To further strengthen the strategic alliance with long-term Dutch partner Global Paint, the TAIHO team embarked on a five day business trip from May 17 to 21. During the meetings, the two parties officially signed the 2025-2026 brand licensing cooperation plan and held a grand signing and ribbon-cutting ceremony, marking a new chapter in their future collaboration.
Ｇ&T合作签约
此次签约仪式别具创意与情感意义，高乐伯总裁Kees特别邀请当地知名画家以“G”与“T”两个字母为主题，分别代表Global Paint与Taiho Paint，创作一幅融合东西方艺术语汇的油画作品。签约当日，双方代表共同剪下画作中央，各自保留一半，象征两家企业跨越地域、文化的深度连结。
The signing ceremony was uniquely creative and emotionally significant. Global Paint President Kees specially invited a renowned local artist to create an oil painting featuring the letters "G" and "T," representing Global Paint and Taiho Paint, respectively. The artwork blended Eastern and Western artistic expressions. On the day of the signing, representatives from both sides jointly cut the painting in half, each retaining one portion as a symbol of the profound connection between the two companies, transcending geography and culture.
GLOBAL PAINT × TAIHO PAINT
G字部分由大宝带回中国东莞总部珍藏，T字则由高乐伯于荷兰总部永久展示。
The "G" section was returned by Taiho to its headquarters in Dongguan, China, for preservation, while the "T" section will be permanently exhibited at Global Paint's headquarters in the Netherlands.
高乐伯总裁Kees于仪式中表示：「这幅画不仅象征我们两个品牌之间的合作关系，更承载着我们对大宝漆长年情谊的珍视与感念。五年未见，今天我们再次面对面，不只是商业上的重逢，更像是久别重聚的老朋友。虽然我们身处不同的国度，但我们的心始终连在一起。我希望透过这幅画让世界看见，中西方品牌不只可以合作，更能彼此理解、信任，如同兄弟般携手前行，共同走得更远。」
At the ceremony, Global Paint President Kees remarked: "This painting not only symbolizes the partnership between our two brands but also carries our appreciation and gratitude for the long-standing friendship with Taiho Paint. After five years apart, we are meeting face-to-face again today—not just as a business reunion but like old friends reconnecting. Though we are from different countries, our hearts have always been connected. I hope this painting will show the world that Eastern and Western brands can not only cooperate but also understand and trust each other, moving forward hand in hand like brothers to go even further together."
品牌战略共绘未来
会议中，大宝漆分享了2021至2025年市场成果及未来趋势，包括特色墙面漆、粉剂与艺术涂料等品项的高度需求及推动品牌合作的中长期策略。高乐伯则展示其在荷兰、库拉索与苏里南的营销成效及新品研发进展，包括硅胶屋顶防水涂料与技术创新亮点。
During the meeting, Taiho Paint shared its market achievements from 2021 to 2025 and future trends, including the demand for specialty wall paints, powder coatings, and art paints, as well as mid-to-long-term strategies for brand collaboration. Global Paint showcased its marketing results in the Netherlands, Curaçao, and Suriname, along with progress in new product development, such as Silicone Roofing TG coatings and technological innovations.
深化品牌战略合作
双方并在会议中达成多项合作共识，包括推动品牌新商标于中国注册、建立季度定期在线会议机制、协助产品升级与优化、共同研议在地化营销模式，并规划年度互访计划，以具体行动深化伙伴关系，展现双方在品牌经营与国际拓展上的高度信任与长远承诺。
The two sides reached several cooperation agreements, including:
Promoting the registration of the new brand trademark in China.
Establishing a quarterly online meeting mechanism.
Assisting in product upgrades and optimization.
Jointlydeveloping localized marketing strategies.
Planning annual exchange visits.
These concrete actions demonstrate the deep trust and long-term commitment between the two parties in brand management and international expansion.
荷中共行
此次荷兰之行，不仅深化了双方在品牌与市场层面的战略合作，更透过别具象征意义的艺术剪彩仪式，彰显出超越商业层面的伙伴关系与文化连结。此行不仅是合作历程中的一大进展，更成为大宝品牌国际化道路上的重要里程碑。
This visit to the Netherlands not only deepened strategic cooperation in branding and market development, but also underscored a partnership that goes beyond business—symbolized by the artistic ribbon-cutting ceremony. It marks a significant milestone in Taiho’s journey toward global brand recognition.
